Privacy Policy

1. Introduction

First Agri Inc. ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our B2B matcha website and use our services.

By using our website and services, you consent to the data practices described in this policy. We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and Japan's Act on the Protection of Personal Information (APPI).

2. Information We Collect

We collect personal information that you voluntarily provide when using our contact form and product request forms:

• Company Name (required)
• Contact Name (required)
• Email Address (required)
• Phone Number (optional)
• Business Type (required) — e.g., Cafe, Restaurant, Food Manufacturer
• Products of Interest (required)
• Estimated Monthly Volume (optional)
• Message/Inquiry Details (optional)

3. Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage:

• IP address and approximate location
• Browser type and version
• Operating system
• Pages visited and time spent
• Referral source
• Device identifiers

4. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer support
• To process and fulfill product requests and orders
• To send you information about our products and services
• To improve our website and user experience
• To analyze website usage and optimize performance
• To comply with legal obligations
• To protect against fraudulent or illegal activity

5. Disclosure to Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share data with trusted third-party service providers who assist us in operating our website, conducting business, or providing services to you (e.g., email delivery, analytics)
• Legal Requirements: We may disclose information when required by law, court order, or government regulation
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• With Your Consent: We may share your information with your explicit consent for other purposes

6. Data Retention

We retain your personal information for a period of three (3) years from the date of collection, unless a longer retention period is required by law or necessary for legitimate business purposes.

After this period, your data will be securely deleted or anonymized. You may request deletion of your data at any time by contacting us.

7. Cookies & Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymous information about your visits, including:

• Pages viewed and navigation paths
• Time spent on pages
• Geographic location (country/city level)
• Device and browser information
• Traffic sources and referrals

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing of your data for certain purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• CCPA Rights: California residents may request disclosure of data collected, opt-out of data sales (we do not sell data), and exercise non-discrimination rights

9. International Data Transfers

Your information may be transferred to and processed in Japan, where First Agri Inc. is headquartered. Japan has been recognized by the European Commission as providing an adequate level of data protection.

By using our services, you consent to the transfer of your information to Japan. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

10. Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure data storage with access controls
• Regular security assessments and updates
• Employee training on data protection

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised effective date.

We encourage you to review this policy periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your information, please contact us: